Backhouse Creative

Selected work

Different businesses.
The same care.

A selection of brand work, with a closer look at the thinking behind it.

Rocket Espresso and Carhartt WIP storefront in Milan

Rocket Espresso

A brand with a world of its own.

Creative direction and brand development
BOX Altitude Sleep Cloud in a bright bedroom

BOX Altitude

A clear identity for a specialist product.

Brand identity and communications
Purple Miracle Mānuka carton with Sven’s Island branding

Sven’s Island

A considered presence on the shelf.

Brand identity and packaging

Further selected work

Identity and application
Three visual themes from the Te Kōhanga Reo style guide

Te Kōhanga Reo

Visual identity development

Black Spoke Pro Cycling wordmark on blue

Black Spoke

Brand identity and apparel

Sensori wordmark with green accent

Sensori

Logo design

Goode Wine Pinot Gris bottle mockup

The Goode Wine Company

Label design

JT Group identity

JT Group

Brand identity

Ross Plumbing identity shown on a vehicle mockup

Ross Plumbing & Gas

Brand identity application

Te Kōhanga Reo: visual identity system shown from the July 2024 style guide. The original tohu is credited to Michelle Brown. Product and vehicle mockups are shown as design applications.