Sven’s Island
A brand you
can hold.
My role
Brand development and logo
Packaging design
Brand identity and packaging for Sven’s Island, developed from the logo through to the product in your hand.
The brand
A clear identity
at a small scale.
I developed the Sven’s Island brand and logo, together with its packaging. The identity has to remain recognisable across different formats, while leaving room for the information each product needs.
The work shown here includes Miracle Mānuka carton designs and a later tin application. Each brings the brand into a different physical format.
Packaging
Every surface
has a job.
The front needs to establish the product quickly. The other surfaces carry the supporting information. I worked across those details so the packaging reads as a complete piece.
The restrained colour and type treatment lets the identity carry through the range. The aim is for the packaging to feel clear and familiar when it is picked up again.
Packaging visuals show design applications from different stages of the work.