BOX Altitude
Making a specialist
brand feel clear.
My role
Brand identity and logo
Creative development
Marketing communications
Developing the BOX Altitude identity and carrying it into the way the business presents its products.
The identity
A recognisable
starting point.
I created the BOX Altitude brand identity and logo. The business makes specialist altitude systems, so the identity needed to give it a clear, recognisable presence.
The work extended into how the brand was expressed in marketing. I also contributed to parts of the strategic thinking, working alongside input from the business.
From identity to communication
Give the product room to explain itself.
The brand has to work alongside detailed product information. A consistent visual approach gives that information structure, without making every piece look the same.
Across the work, the identity provides continuity between a first impression and a closer look at the systems.
In use
A consistent presence.
From product literature to email, the work applies the same identity to different needs. The details change with the message, while the business remains recognisable.
It is the kind of continuity that comes from knowing a brand and staying involved in its development.